For ad season
Report the survey,
not the click.
Your pixel fires when a survey is actually booked — so Meta learns what a real customer looks like, and you get a cost per booked survey instead of a cost per form fill.
Get your linkFree for a week. No card to start.
Your ad account
Why it matters
Meta optimises for whatever you tell it counts.
Tell it a form fill counts, and it will find you people who fill in forms.
- 01
- Cheap leads, expensive weeks
- 02
- The algorithm is learning the wrong thing
- 03
- No number you can act on
Instant Forms win on cost per lead and lose on the only number that pays you.
Every optimisation cycle points further at people who tap and vanish.
Cost per lead can't tell you which campaign filled the diary and which filled a spreadsheet.
What it does about it
01
Fires on the booking
The pixel event is a booked survey — the thing you actually want more of.
02
Feeds the algorithm properly
Meta learns from customers who picked a time, not from clicks.
03
Cost per booked survey, daily
One number, updated as they come in, comparable across campaigns.
Where this matters most
The rest of it
Stop buying leads. Book jobs.
One link, on your ads, filling the diary by Friday.
Get your link